Media Information

Each year millions of exotic animals are captured from the wild or produced in captivity for commercial profit or human amusement, only to languish in conditions that fail to meet the instinctive, behavioral, and physical needs of these wild animals. The focus of the More Beautiful Wild campaign is to reduce animal suffering by raising public awareness of the cruel and destructive exotic animal trade, by increasing legal protections for captive exotic animals, and by supporting efforts aimed at preserving wildlife's rightful place in the wild.

We have assisted media outlets across the country and around the world, and welcome your inquiry. If you would like to interview one of our experts about the trade and use of exotic animals for entertainment, research, or as "pets," or if you need facts, figures, background, or anything else for your story, we are here to assist you!

Contact Born Free USA united with API Public Relations Director Zibby Wilder at 916-447-3085 x205, 916-447-3070 fax, or at press@bornfreeusa.org.

This website is a culmination of four of Born Free USA united with API's advocacy campaigns, including captive birds, exotic "pets," animal circuses, and the primate trade. Born Free USA united with Animal Protection Institute is a national, nonprofit 501(c)(3) organization dedicated to ending animal abuse. Through legislation, litigation, advocacy, and public education, Born Free USA united with API works to protect animals from cruelty and exploitation. Born Free USA united with API's primary areas of concern include wildlife, exotic "pets," petshops, and animals used in entertainment.

Born Free USA united with API also operates the API Primate Sanctuary, located in Dilley, Texas, where more than 400 primates rescued from abusive situations in laboratories, roadside zoos, and private possession live in a free-range environment with minimal human interference.